Great Women in PR. Eurasia
is an association of women leaders in the communication industry
Great Women in PR. Eurasia provides a comfortable and friendly environment where women can fully unleash and realize their potential in leadership and beyond.
We bring together over 700 women working in PR in the Eurasian region, which includes Russia, Central Asia, and the Middle East. The geography of the association's experts is vast and continually expanding.

We help female PR professionals exchange ideas, experiences, update and enhance their professional knowledge and skills, and learn about trends and new technologies in the profession and beyond. Additionally, we create opportunities for expanding their networks, mutual support, and professional development.

International development
and women's professional and personal growth.
with our own events, participation in major international forums and seminars.
in the Russian and international communication industry.
including prominent PR experts, leading company managers, independent consultants, and experts in related fields.
such as data networks, artificial intelligence, and the potential uses of the Metaverse.
expert coaching advice, a comfortable environment for discussion and career guidance.
We support the expansion of the Eurasian PR community
Support for professionals within the community:
Adoption of the latest PR technologies and innovations,
with leaders:
Work on gender issues
Over the last five years we have held more than 100 events
Great Women in PR. Eurasia: stages of a long journey
Established the Russian section of the international association Global Women in PR to enhance the professional competencies of the industry and support career development for women
Conducted a research on gender stereotypes in the communications profession and worked to identify problems and limitations for women in PR industry in Russia
GWPR Help - а program to support professionals during the COVID pandemic. Over 80 PR specialists applied for support, with community members having access to pro bono mentoring and over 100 communication job vacancies in the market.
2020 — 2021
Transformation of the community into an independent organization, Great Women in PR. Eurasia, aims to expand the geography of presence. Today, the association is open for female PR professionals in Central Asia and Middle East.
The Impact Award - more than 100 projects from female PR professionals were nominated for the Award with an experienced jury selecting the winners after evaluating the effect on their business or the impact on people and communities.
Our events
  • Developing an expert profile in LinkedIn
  • Networking event in Dubai
  • Web 3.0: Introduction
  • Digital Prosecco in partnership with SidorinLab
  • Networking event in Tbilisi


  • Mindfullness in business
  • March 8: body positivity and other aspects of the feminist agenda
  • Breakfast with a female leader
  • All about current advertising regulations for PR
  • Wеb 3.0, Cultural industries in Metaverse


  • Offsite event in Tbilisi
  • "Design as soft power" meeting
  • Work&life balance - meeting with a sexologist coach


  • Discussion about ageism
  • Wеb З.0: major players, market analysis


  • Breakfast with a female leader
  • Web 3.0: Digital fashion


  • Discussion about PR and career development in related fields


Back to school: relevant communication tools


Offsite event in Dubai as a part of GITEX


Networking dinner as a part of the Web Summit


Christmas and New Year party
The main value of GWPR. Eurasia is its active and unique female leaders
  • Irina Efanova
    Head of Communications, AstraZeneca Russia & Eurasia
    Communications Professional with 16+ years corporate communications experience. Irina’s track record includes roles with increasing responsibility primarily in international pharmaceutical business. Truly believes that strong tailored-designed communications strategy can help driving results for the organization.
  • Oksana Ionova
    Managing Director of Infomost Communications
    Oksana has vast experience in corporate and financial communications and has worked with industry leaders in transport, aviation, telecommunications, FMCG, banking services, and energy. Responsible for implementing international PR programs, consulting in investor relations, communication support for IPO and other capital market transactions, as well as preparing annual sustainability reports. She is a candidate of sociological sciences and co-author of the textbook "Fundamentals of PR in Business." Oksana is also a member of the Expert Council of the Annual Reports Contest of the Moscow Exchange and the Expert Council of the Silver Archer award.

  • Olga Bondareva
    Head of Social Selling agency ModumUp and the former Social Media Lead at Microsoft in Central and Eastern Europe
    Olga's agency specializes in Social Selling and developing the personal profiles of company experts on social networks, helping them reach potential customers, partners and employees. She currently works with clients such as Yandex, SDEK, Softline, Ancor, and others.
  • Natalia Laurier
    Director of Corporate Relations and Sustainable Development at Multon Partners LLC (formerly Coca-Cola HBC Eurasia)
    Natalia has 17 years of professional experience in external relations in international pharmaceutical, media, and retail companies. She has risen through the ranks to become director of external relations for Russia and the CIS region. She was ranked second among retail GR directors in the TOP-1000 Russian Managers 2021 listing from Kommersant. She is a practicing specialist in family and child psychology, an associated coach of ICI, and a specialist in systemic and organizational consulting.
  • Lilia Glazova
    Chairwoman of the Russia’s Association of Communications Consultancies (AKOS) and a member of the Executive Board of Russian Association of Public Relations (RASO)
    Lilia heads PR News, a leading company in the field of communication research. She is a laureate of professional awards and the author of the bestseller Why does a PR practitioner need a ruler? Recommendations for measuring communications.
  • Anna Kovaleva

    CEO and Chief Inspiration Officer at Storm, the award-winning podcast studio and a boutique content production agency
    Anna was named in the Forbes 30 under 30 in 2022 and is a podcast host & creator. Anna is recognized as one of the most influential entrepreneurs in the ‘new media’ category and she was also the Impact Award 2021 winner.
  • Natalia Bucelnikova

    Founder and CEO of Buman Media communication agency and Buman Global agency
    Natalia has more than 15 years’ experience in international PR having lived and worked across Russia, Eastern Europe, the UK, Ireland and the USA. Natalia is a co-founder of the Russian branch of Global Women in PR and was named as one of the 25 innovators in PR across the EMEA according to the Holmes Report. Natalia was also shortlisted for the Woman in Marketing Awards.
  • Anastasia Plyushcheva

    Marketing and Sales Director at Sidorin Lab reputation agency
    Anastasia is a specialist in online reputation management with international experience in the United States and Denmark. Anastasia has held leadership positions in PR and marketing since 2010 and manages teams of more than 25 people. She develops PR strategies and positions for major brands and media figures as well as being an organizer of large industry conferences such as Marketing Mort, PEKLO, Yet Another Automobile Conference (YAAC), Yet Another Bank Conference (YABC) and many more.

  • Irina Semenova
    External Communications Manager at Unilever in Russia and Belarus
    Irina has more than 15 years of professional experience in communications for global healthcare and FMCG companies both in-house and as an external consultant with proven success in public relations strategies development and implementation across the markets. The CSR campaign driven by Irina for Avon Walk 2011 won European Excellence Awards in 2012 and HeadHunter Award.
  • Kermen Mandzhieva
    Vice President of Strategic Communications and Brand at the international holding company "Segezha Group"
    An expert in strategic communications, consultant, and media/digital trainer for top executives. Kermen has 18 years of experience (including MegaFon, Moscow Government, international projects). She is ranked in the Top 3 Directors of Communications in Russia 2022 (Rissian Managers Association, Kommersant publishing house) and Top 100 Directors of Corporate Communications by Russian Association of Communication Directors and Corporate Publishing. She won the international award "Eventiada IPRA GWA" in 2021 in the "Launch of the Year" nomination for the effective IPO launch of Segezha Group, as well as Russian Association of Public Relations 2022 awards in the nomination of "Effective launch" for the communication strategy of the company's IPO and in the nomination of "For Top Executives" for building the reputation of the company's CEO and a unique brand. She has also been a winner of international awards such as "Proba Awards" and "Silver Archer" in different years.

  • Ksenia Strozhevskaya
    PR Lead for Yandex Plus
    In 2023, Ksenia joined Yandex as a PR Lead for Yandex Plus. Prior to that, she served as a PR consultant, providing strategic communication support in international media for tech companies and startups in sectors such as FoodTech, AgriTech, EdTech, etc. Ksenia has worked for global brands such as KFC and DiDi. As part of their PR teams, she developed and led the implementation of PR strategies, and managed press offices for the Russian market at DiDi, as well as for Russia and the CIS at KFC. Earlier, she worked as an account manager at PR agencies, leading FMCG brands. In 2020, Ksenia was shortlisted for the Impact Award by Global Women in PR.
  • Arina Flyugova
    Corporate Affairs Operations Manager, HEINEKEN
    Arina Flyugova is a seasoned communications professional. Currently leading Corporate Affairs global operations at HEINEKEN, she brings a results-oriented approach to corporate and social agenda initiatives. Before joining the head office, Arina was working as Corporate Communications manager in HEINEKEN Russia. Prior to joining the company, Arina served in various roles within the United Nations for more than 10 years.
    Known for her collaborative nature and strategic mindset, Arina excels in building partnerships both within and outside organizations. Residing in Amsterdam, the Netherlands, with her husband and two children, she enjoys exploring languages, intercultural communications, and fostering inclusion and diversity as an internal ambassador.

Founders of Great Women in PR. Eurasia

Co-founder of the Russian branch of the Great Women in PR association. Eurasia
Сo-founder of Great Women in PR. Eurasia
Co-founder of the Russian branch of the Great Women in PR association. Eurasia
Contact us and find out more